What you’ll find here
I’ve spent more than two decades helping technology companies navigate high-stakes go-to-market decisions. Along the way, I’ve led product marketing and GTM strategy at Motorola, Microsoft, Okta, and Chainguard, advised startups and growth-stage companies across infrastructure, cloud, security, and AI.
The hardest problems have always interested me most. Pricing a new product. Launching a category. Positioning against a market leader. Building a business value story. These are the kinds of decisions that don’t come with playbooks, where judgment matters more than process.
I explore the broader ideas behind those decisions: judgment, leadership, AI, strategy, and how organizations make better choices under uncertainty.
If you’re interested in working together, reach out on LinkedIn.
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I publish infrequently and try to make each essay worth your time. Subscribers receive new essays by email as they’re published.
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Thoughtful disagreement is welcome. Some of my best ideas have come from conversations after I hit publish.
